Watch Your Back
Tom Coughlin survived a lot of coaching rumors over the years. It seems no matter how much success he and the Giants enjoyed, there was always a constituency that advocated for his firing. Finally, after 12 seasons and two Super Bowl championships, Coughlin was let go (or 'retired' to hear others tell it) and replaced with his own assistant coach -- Ben McAdoo. We have no knowledge of any strife between Coughlin and McAdoo, but it's notable that the 38-year old rose to the throne just two seasons after taking over the Giants offense. Regardless of what kind of back office politics did (or did not) played a role in the change, the reality is that Coughlin is out and McAdoo is the new face of the franchise.
Ben McAdoo Coaching Tenure
|2001||24||College||Michigan State||Special Teams/Offensive Asst.|
|2004||27||NFL||New Orleans Saints||Offensive Asst./Quality Control|
|2005||28||NFL||San Francisco 49ers||Asst. OL Coach/Quality Control|
|2006||29||NFL||Green Bay Packers||TE Coach|
|2007||30||NFL||Green Bay Packers||TE Coach|
|2008||31||NFL||Green Bay Packers||TE Coach|
|2009||32||NFL||Green Bay Packers||TE Coach|
|2010||33||NFL||Green Bay Packers||TE Coach|
|2011||34||NFL||Green Bay Packers||TE Coach|
|2012||35||NFL||Green Bay Packers||QB Coach|
|2013||36||NFL||Green Bay Packers||QB Coach|
|2014||37||NFL||New York Giants||Offensive Coordinator|
|2015||38||NFL||New York Giants||Offensive Coordinator|
- McAdoo is a Mike McCarthy protégé -- McAdoo began coaching with the Chiefs as the tight ends coach and stayed in that position for six seasons; he then became the quarterbacks coach when Tom Clements was promoted to offensive coordinator
- McAdoo was hired in New York to modernize the offense
The Early Results Are Promising
- The Giants offense rose fro 28th to 6th in points (294 to 420) in McAdoo's two seasons
- The yardage improvement was similar, from 28th to 8th (4,920 to 5,956)
- Most of the improvement has come from the passing game, with Manning playing at a career-best level
Eli Manning Splits (Pre- and Post-McAdoo)
- Manning has gone from a solid NFL starter to an elite passer in the last two seasons
- Manning's completions, attempts, completion rate, yardage, TD rate, INT rate and yards-per-attempt have ALL improved
West Coast Offense, Aggro Version
McAdoo is deeply rooted in the West Coast offense, passed down from Bill Walsh to Mike Holmgren to Mike McCarthy to McAdoo. Like many teams, with roots in the West Coast, McAdoo has modernized the attack to better suit his personnel as well as the league's penchant for passing in nearly every down and distance. McAdoo is a far more aggressive play-caller than his predecessor (Kevin Gilbride) and will continue to push the envelope. But don't confuse aggressive with careless. He put a major emphasis on protecting the football as exhibited by Eli Manning having as many interceptions in the last two years combined as he did in Gilbride's final season.
The biggest different between traditional West Coast attacks and McAdoo's 2016 version will be the use of 3- and 4-WR sets; particularly if Victor Cruz is healthy. This is a team built on the back of Eli Manning's arm and Odell Beckham's hands, and all of the offseason moves have been in support of passing game. Will the team strive for more balance on offense? Probably not. There's no question McAdoo and OC Mike Sullivan want more productivity from the rushing game, but they want it to come from better PER TOUCH production versus drmatically increasing the team's rushing attempts.
Let's Not Forget Mike Sullivan
McAdoo will continue to call the plays, so this remains squarely HIS offense. But one of the things McAdoo is known for is consensus-building; he's not an autocrat. As a result, expect Mike Sullivan -- last year's quarterbacks coach -- to have a big role in the weekly preparation and game planning.
Mike Sullivan Coaching Tenure
|1993||26||College||Humboldt State||Graduate Asst.|
|1997||29||College||Youngstown State||Defensive Backs|
|1998||30||College||Youngstown State||Defensive Backs|
|2002||34||NFL||Jacksonville Jaguars||Defensive Quality Control|
|2003||35||NFL||Jacksonville Jaguars||Offensive Asst.|
|2004||36||NFL||New York Giants||Wide Receivers|
|2005||37||NFL||New York Giants||Wide Receivers|
|2006||38||NFL||New York Giants||Wide Receivers|
|2007||39||NFL||New York Giants||Wide Receivers|
|2008||40||NFL||New York Giants||Wide Receivers|
|2009||41||NFL||New York Giants||Wide Receivers|
|2010||42||NFL||New York Giants||Quarterbacks|
|2011||43||NFL||New York Giants||Quarterbacks|
|2012||44||NFL||Tampa Bay Buccaneers||Offensive Coordinator|
|2013||45||NFL||Tampa Bay Buccaneers||Offensive Coordinator|
|2015||47||NFL||New York Giants||Quarterbacks|
- Sullivan was a long-time assistant under Coughlin, with offense roots more in the Erhardt/Perkins offense versus the West Coast
- Sullivan spent two seasons as the play-caller in Tampa Bay before returning to the Giants staff
- In his first season in Tampa Bay, Josh Freeman threw for 4000+ yards and 27 touchdowns while Doug Martin had a massive 1,926-yard rookie season
- In his second season in Tampa, the offense fell apart, Mike Glennon started most of the season at quarterback and Martin and Bobby Rainey both meandered to 500+ yards from scimmage
Who Will Call the Plays?
McAdoo has been coy about whether he or Sullivan will call plays, although logic dictates McAdoo will run the offense himself given how fluid and productive it's been in the last two years. Sullivan's roots and his play-calling resume aren't as compelling when there's a proven alternative (McAdoo himself) on staff.
Expect 2015 Redux...With Even More Aggression
In life there are few universal truths -- but the adage "if it ain't broke, don't fix it" holds true here. The Giants have room for improvement, particularly in the ground game, but overall the offense has been stellar under McAdoo's watch and appears to have hit their stride exiting 2015. As long as all the key players remain healthy, there's no reason to think the team won't press their advantages. Expect pass heavy attacks as long as the game script allows, with aggressive downfield throwing mixed into the more traditional West Coast possession routes that have been a hallmark of this system for 30 years. Fantasy owners should be excited for what lies ahead for Manning, Beckham, Cruz (if healthy), rookie Sterling Shepard, Will Tye and the cadre of committee running backs.